BECOMING A HOUSEHOLD NAME
Engineering & Simulation
A SPACE TO TELL THE BRAND STORY
Abbott Laboratories Inc.'s exhibit at CES 2022 focused on the human stories behind the company's health-care innovations. This year's stand put Abbott's technologies front and center (while still under the banner tagline of "Human-Powered Health") via a series of stations designed to increase attendees' knowledge.
welcome to Abbott House
With large glass windows and a 20x20 foot LED wall inside, the exhibit. displayed engaging video content that showcased Abbott's global outreach and innovative healthcare products. It featured a single entrance leading attendees to touchscreens, Radio Frequency Identification (RFID) product displays, and an interactive experience that guided them through a memorable journey with Abbott.
Catalyst’s unique design and engagement secured Abbott a spot on EXHIBITOR Magazine’s "Best of CES" list for the second consecutive year, a rare honor among the show's 3,000 exhibitors. Moreover, it generated record leads and poised Abbott to become a household name in the years ahead.