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Ansys

Show:CES
Location:Las Vegas
Industry:Engineering

Ansys is a leader in engineering and physics simulation solutions. Find out below how they leveraged their exhibit to showcase their position in the market and support their lead generation initiatives.

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The Results

Challenge:

Ansys was seeking to reinforce their position as the leader in engineering simulation across multiple enterprises and to connect with VIP executives.

 

Approach:

Catalyst approached the exhibit in two parts. The first was to design a compelling booth presence that “screamed” simulation and would connect with their customers’ digital transformation initiatives. This was done primarily through architecture and an attention-grabbing front approach which featured a multi-surface LED screen that highlighted their technology in an eye-catching way. This was supported by demos around the perimeter of the exhibit.

The second part was to dedicate most of the exhibit space to a premium executive experience. The VIP experience featured high-end materials, a comfortable lounge area, and spacious meeting rooms that made attendees almost forget they were even on the trade show floor.

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