Carbon Black is a cybersecurity company that attends the RSA Conference in San Francisco. Find out why a branded arcade-brawler game was the right choice for their exhibit.
Carbon Black needed an environment that would not only enhance their brand perception, but also educate clients through an engaging interactive experience – having both fun and informative elements.
Catalyst developed the perfect formula: Feature a branded arcade-style brawler in the front of the exhibit supported by a large theater and demo stations in the back.
Infused with educational content, yet still fun to play - the interactive game drew quite the crowd. Once an attendee finished, Carbon Black directed the now-qualified traffic to the presentation and demo area to continue the conversation – proving the booth was a success on all accounts.
