After an 8 year hiatus, Continental had one shot to make a big impression with the “off-highway” market at CONEXPO. Additionally, they wanted to highlight all of their relevant products equally - not just tires.
The exhibit used targeted messaging to attract “off-highway” customers. On the hot corners, tires were highlighted using etched plexi. Demos were used to showcase smaller items, and graphic backdrops highlighted the features of other large products. This resulted in an exhibit that made the exact impression Continental wanted.
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