Contrast Security has some seriously powerful software but was the new kid on the block so-to-speak. Further, the RSA Conference has become a show that can be challenging to stand out at – even for the more well-known players in the space. Not only did they need to cut through the noise, but to establish themselves as an emergent leader.
Catalyst created an experience that was bold, leveraged prominent messaging, and incorporated a variety of engagement opportunities to generate interest and ensure a positive brand interaction. Some of these engagements include:
This was supported by small presentation area and demo stations that allowed for attendees to engage with Contrast Security products. The space was jam-packed with qualified attendees the entire show.
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