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FN America

Show:SHOT Show
Location:Las Vegas
Industry:Firearms, Military

FN has been creating high-quality, military-grade weapons since 1889 - a large portion of their business being military. Find out below how we worked with them to reach the consumer market at Shot Show.  

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The Results

Challenge:

FN, a top-tier small arms supplier to militaries and first responders, wanted to leverage their brand to sell to consumers. The challenge was to strike a balance between military and civilian sensibilities.

 

Approach:

Catalyst created a bold look that used military imagery to convey the brands heritage while keeping the messaging very consumer-focused. The quality of the experience gave FN the beachhead they wanted in the consumer market.

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