Mitsubishi Materials needed a way to stand out at a large show like IMTS, and to showcase everything they provide - covering a vast range of manufacturing industries.
Catalyst created a dominate structure that drew attention. Inside, the space featured a traffic-flow that highlighted their story, and broke out into industry specific areas - making it easy for attendees to find what Mitsubishi offered in their segment. The exhibit was a major success and won the award for best booth design.
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