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Siemens

Show:AACC
Location:Chicago
Industry:Healthcare

Siemens Healthineers, their medical technology division, has a perennial destination exhibit at AACC. Find out how Catalyst helped them keep things fresh this time.

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The Results

Challenge:

Now with their major Healthineers rebrand behind them Siemens needed something new for AACC 2018.


Approach:

As a new feature, we put a circular LED hanging sign in the middle of the exhibit.This drew significant interest and while also informing attendees what was new this year. Siemens kept things interesting while remaining a dominant force at AACC.

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