CLOSING THE GAP BETWEEN DESIGN AND REALITY
Engineering & Simulation
EXCITING IMAGINATION & GENERATING CROWDS
Problem No.1 was answered with a large LED wall fronted with hanging VR devices to generate curiosity and excitement at the approach corner. Problem No.2 was addressed with quiet breakout areas where Ansys could drive both leads and conversions on the show floor. Catalyst’s design, however, accomplished much more than those two objectives by successfully immersing attendees in the world of Ansys.
using architecture to build brand excitement
Above the exhibit hovered a lateral, three-dimensional, triangular sign that made an iconic statement in harmony with the Ansys brand. This element filled in negative space on the approach and helped inform the architecture for the rest of the space.