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Designing a Show-Stopping Booth for a Healthcare IT Leader

Arcadia, a leading provider of medical practice management software and data-driven population health tools, set out to elevate its presence at the HIMSS Global Health Conference. With a target audience of healthcare providers and payers, Arcadia aimed to enhance brand visibility, demonstrate its platform capabilities, and spark meaningful new business conversations.

To bring this vision to life, Arcadia partnered with Catalyst Exhibits. Known for our expertise in healthcare tradeshow services, Catalyst was selected for our ability to design and fabricate innovative, high-impact trade show booths under tight timelines—while translating complex brand stories into immersive physical experiences.

Custom healthcare IT trade show booth designed by Catalyst Exhibits for Arcadia at HIMSS, showcasing medical software and patient engagement technology.

Project

Arcadia – 40ft x 50ft booth (2,000 sq. ft) 

 

Industry

IT Services, IT Consulting Medical Practice Software 

 

Services Provided

Expertise in Healthcare Trade Shows

Exhibit Design

Project & Timeline Management

On-site Support & Supervision

Strategic Exhibit Solutions That Addressed Key Objectives

Arcadia 's objective was to distinguish itself within a crowded show floor dominated by established health tech players—while working within a budget and ensuring strong brand consistency across all assets. Catalyst delivered a custom booth design that was modern, digital-forward, and brand-aligned.

Key features included:

  • branded LED video wall for presentations
  • dynamic illuminated lighting feature with color effects & motion
  • interactive demo stations for hands-on engagement
  • semi-private meeting zones for varied engagement styles
  • bold & cohesive brand messaging

Our creative & modular design provided the premium presence Arcadia sought while offering future scalability and cost efficiency.

Arcadia HIMSS trade show booth with LED video wall, interactive healthcare demo stations, and brand-aligned digital design elements.

From Concept to Show Floor: A Booth That Delivered on Every Front

Full view of Arcadia’s custom trade show booth at HIMSS, designed by Catalyst Exhibits to highlight medical practice software and health analytics tools.

Trusted Trade Show Execution with Measurable Client Value

Project Management & Seamless Collaboration

From concept to show floor, Catalyst managed the project with clarity and precision. Frequent check-ins, timely design reviews, and a collaborative approach ensured that the exhibit not only hit key milestones, but exceeded expectations. Our install and dismantle team provided on-site support at HIMSS, ensuring smooth execution throughout. With flexible modular components, integrated digital elements, and architecture that stood out from the crowd, the final booth helped Arcadia project innovation and leadership in healthcare analytics.

Client Feedback & Takeaways

Arcadia was thrilled with both the process and final result. They praised the Catalyst team’s transparency, creativity, and attention to detail. - resulting in visually engaging zones that enhanced attendee booth visits. The modular build proved especially valuable for scaling across future events. This collaboration reinforced the importance of early alignment on brand messaging and the long-term value of flexible exhibit design—insights we carry into every client partnership.

At Catalyst Exhibits, we specialize in crafting custom solutions that meet the unique challenges of each client. Contact us today to discover how we can elevate your brand’s presence at your next event.

All of the hard work, creativity, and collaboration that went into Arcadia’s HIMSS exhibit was recognized by Swaay.Health as one of the Top 10 Booths at HIMSS 2025, a testament to its visual impact, strategic design, and attendee engagement. We’re proud to have partnered with Arcadia to bring their vision to life on the show floor!

Get the exhibiting results you deserve.

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