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Building a Brand Village on the Show Floor: A Storefront Exhibit Experience for Heathos

When insurance technology company Heathos set out to introduce its family of brands to their audience, a standard booth wasn't going to cut it. With three distinct sub-brands operating under one roof, Heathos needed an exhibit that could tell a unified story while giving each brand its own moment to shine.

Partnering with Heathos, Catalyst Exhibits brought a 20' x 20' "brand village" to life, turning its booth into a walkable storefront experience built for lead generation, brand awareness, and product engagement.

Heathos 20x20 trade show booth designed like a multi-brand storefront village with illuminated overhead sign

Client

Heathos

 

Exhibit Size 

20' x 20'

 

Industry

Insurance Technology

 

Services Provided

Custom Exhibit Design

Concept Development & 3D Rendering

Exhibit Engineering & Fabrication

Custom Graphics Production & Finishing

Full Show Service Management

One Booth, Four Brands, One Story.

The Challenge: Heathos needed its 20' x 20' island at LeadsCon to do double duty: introduce the Heathos brand as a whole while giving equal visual weight to its three sub-brands, FirstEnroll, AdminOne, and Sonic Marketing. The challenge was designing a single footprint that could house four distinct brand identities without feeling fragmented or cluttered. 
The exhibit also needed to stand out against established competitors in a crowded lead-generation and insurtech landscape, drive attendees toward the Heathos Pulse portal, and capture leads, all while staying true to a modern, energetic brand aesthetic.

Designing a Neighborhood Worth Exploring

Our Solution
Catalyst Exhibits designed the "Heathos Village," a storefront-inspired concept that transformed the 20' x 20' island into four connected storefronts, one for Heathos and one for each sub-brand. Custom architectural details, from brick facades and awnings to a two-story storefront centerpiece, gave each zone its own storefront identity. 

Key Features Included:

  • A four-building "Village" concept giving each brand their own distinct storefronts
  • Large illuminated hanging sign featuring the Heathos checkmark, visible from across the show floor
  • Dynamic lighting highlighting brand areas and demo zones
  • Interactive touchscreens & monitors for product and brand storytelling
  • Custom backlit graphics, lightboxes, and window displays throughout the village
  • Subtle Astro the robot dog easter eggs integrated into the environment
  • Bold, sophisticated use of Heathos brand colors across every storefront

booth-layouts

Smart Exhibit Design That Brings a Brand Family to Life

By partnering with Catalyst Exhibits, Heathos transformed a standard trade show booth into an immersive, interconnected brand environment, designed to give their audience a deeply engaging and memorable experience.

Rather than relying on separate structures, Catalyst unified the main company and its three sub-brands into a single storefront-inspired neighborhood at LeadsCon. This strategic layout maximized lead generation, elevated brand awareness, drove direct product engagement and established a standout show floor presence that set them apart in a crowded landscape.

From Show Floor to Storefront: A Model for Multi-Brand Exhibiting

Heathos's LeadsCon exhibit shows how a thoughtful storytelling concept can turn a single footprint into a multi-brand experience. By reimagining the booth as a village rather than a single structure, Heathos gave attendees a reason to explore, engage, and remember every brand in its family.
At Catalyst Exhibits, we specialize in creating scalable exhibit programs that evolve alongside our clients' event marketing goals. Whether you're launching a new trade show strategy or expanding an existing program, our team can help develop a flexible solution that maximizes both impact and return on investment.

Get the exhibiting results you deserve.

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