BYTE-SIZED INNOVATION
Software developer Malwarebytes wanted something bold and young to drive brand awareness at RSA 2022 and help depict their sole mission — to rid the world of malware for businesses and consumers alike. Additionally, Malwarebytes wanted to standout through messaging by translating the technical aspects of their product into an easy-to-understand, byte-sized format while conveying their mission simultaneously.
TRANSFORMING INTERACTIONS
Catalyst created a space that was high quality and uniform — modern and high-tech yet welcoming. The exhibit allocated most of its floorplan to open collaborative spaces with a fun #NoDrama wall where attendees were given polaroids as a give-away, which ultimately yielded substantial engagement and leads for Malwarebytes.