BUILDING BRAND AWARENESS
As organizations turn to technology to stay competitive in a rapidly-evolving business environment, data security is a top priority, but picking the right solution is an overwhelming process. As such, Red Canary partnered with Catalyst to amplify its brand presence at Black Hat and establish the Red Canary icon as a recognizable symbol in the digital threat detection space.
DRIVING ENGAGEMENT
Additionally, Catalyst facilitated various creative engagement initiatives and giveaways to attract attendees to the exhibit and showcase Red Canary's innovative Managed Detection and Response (MDR) platform.
The result was a tradeshow oasis that not only highlighted Red Canary's products, but also manifested its position as a beacon of innovation in a crowded market for threat detection software.