A ONE ROCHE STORY
Global biotech and healthcare diagnostics leader Roche called on Catalyst's expertise to help unify its brand across divisions as the organization massively re-structured the way it approached business. By consolidating the brand and creating a "One Roche" story, the organization could ideally create a more positive client experience and cross-functional selling opportunties.
In a post-pandemic world the balance of physical and digital engagement can be challenging to find. However, as a long-standing partner, Catalyst was brought into the planning process early in order to plan and develop an appropriately balanced space.
By prioritizing communication design, the integration of stories with spaces, and the evolving millennial consumer who has completely transformed the way business is conducted, Catalyst was able to help Roche elevate their presence at AACC.
a dynamic transformation
Catalyst re-imagined the Roche brand experience to create a scalable product demo that embodied the One Roche story - both as a functional showroom, and operational training "super lab" on campus and on the showfloor. In collaboration with top B2B marketing specialists, Catalyst delivered a three-dimensional embodiment of Roche's new brand.