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Contrast Security

Show:RSA Conference
Location:San Francisco
Industry:IT Security

Contrast Security is a rapidly growing player in application security and needed to represent that upward trajectory with their presence at the RSA Conference. Find out below how they accomplished exactly that.

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The Results

Challenge:

Contrast Security has some seriously powerful software but was the new kid on the block so-to-speak. Further, the RSA Conference has become a show that can be challenging to stand out at – even for the more well-known players in the space. Not only did they need to cut through the noise, but to establish themselves as an emergent leader.

 

Approach:

Catalyst created an experience that was bold, leveraged prominent messaging, and incorporated a variety of engagement opportunities to generate interest and ensure a positive brand interaction. Some of these engagements include:

  • Custom View Finder with 7 scenes that tied into their “See more and less” campaign
  • Meeting Incentives - Electric Bike and Rayban Giveaways
  • Hospitality Area featuring:
    • Tailored cocktails with light up glasses
    • Face-on lattes – printing attendee faces on their own lattes for photo-ops
  • Entertainment such as a headphone-only dance party

This was supported by small presentation area and demo stations that allowed for attendees to engage with Contrast Security products. The space was jam-packed with qualified attendees the entire show.

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