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MIZCO

Show:CES
Location:Las Vegas
Industry:Consumer, Electronics, Retail, Apparel

Mizco is a leader in the consumer electronics industry with multiple brands under its wing. Catalyst created an exhibit that showcased all of these brands in one space.

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The Results

Objective:

For the CES, Mizco presented Catalyst with the challenge of segmenting an exhibit space into six distinctly branded zones.

 

Approach:

Catalyst employed large graphics to emphasize each brand while physically delineating the exhibit. This created a unique environment for each brand with areas for attendees to easy find and engage with products.

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