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Carbon Black

Show:RSA Conference
Location:San Francisco
Industry:Information Technology, Security

Carbon Black is a cybersecurity company that attends the RSA Conference in San Francisco. Find out why a branded arcade-brawler game was the right choice for their exhibit.

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The Results

Challenge:

Carbon Black needed an environment that would not only enhance their brand perception, but also educate clients through an engaging interactive experience – having both fun and informative elements.

 

Approach:

Catalyst developed the perfect formula: Feature a branded arcade-style brawler in the front of the exhibit supported by a large theatre and demo stations in the back.

Infused with educational content, yet still fun to play - the interactive game drew quite the crowd. Once an attendee finished, Carbon Black directed the now-qualified traffic to the presentation and demo area to continue the conversation – proving the booth was a success on all accounts.

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